5 Things Every Photographer Should Be Doing Online
5 Things Every Photographer Should Be Doing OnlinePosted By Admin: 7/29/2011 9:38:22 AM
Posted To Photographers / General Information For Photographers
Sometimes it seems the Internet was
made just for photographers. On a social level it lets us share
photos with friends and families, we can get together and talk camera
gear and photographic technique, and it helps a lot of us overcome
the isolation that often goes hand-in-hand with a photography career.
On a professional level, it provides
the means to showcase our work to Clients, access new markets and
conduct the entire stock photography sales process without leaving
our desks. It also offers the means to monitor trends, see what our
peers are doing and see what our customers are buying.
And for all that, the sad reality is,
for many photographers, the pure volume of information and options
becomes more of a hindrance than a help. They only have so many hours
in a day, and deciding what's worth their attention and what isn't
becomes a chore, and as a result they tend to brush over the
important stuff and get way-laid with the trivial.
Well if you ever find yourself in that
situation, here's a bare-bones list of the 5 essential website types
every freelance photographer should have bookmarked and should be
1. Stock Photo Library
Few freelance photographers wouldn't
have a stock library presence of some sort, but plenty of part-timers
still leave it as something to do later when they're more
established, or have more photos. These days that's just not necessary and the best way to sell photographs online is to start
early and add to your stock catalog consistently over time.
Stock photography is a long-term business though,
so do take your time and find a library that suits your work and your
style. Make sure it leaves you in control of your work and doesn't
expect you to give up your rights, or sell your work for peanuts,
just to be involved.
2. Photo Price Calculator
To that end, make sure you bookmark a
good online stock photo price calculator.We al lused to manage this with hard-copy books, but things move fast these days and new types of usage emerge every week, so a live stock photo price calculator is essential.. Be warned though, most people are blown away when they first use
these... simply because most photographers seriously undervalue their
If you've never looked at a Stock Photo
Price Calculator before, I'd suggest you make a list of 5-10 of your
main markets, and then list a couple of 'average' usages for each.
Then open the calculator and work out a price for each usage. Keep it
handy and you've got a ready-reference guide if a Client ever puts
you on the spot, but more importantly, you'll get a whole new insight
to the value of your photography.
3. Photography Business News &
If you're keen -- and you don't mind
sitting at a computer all day -- you can subscribe to dozens of
different newsletters and services to try and start up to date with
goings on in the industry. Or you can find a single
Photography/Business site that does it all for you.
There are quite a few really good
websites out there if you go looking. My suggestion is to check them
out and follow a couple until you find one that does the job right
for you, your field of work, your interests, your location etc. The
good ones will give you all the important stuff in a nutshell, the
include links for more information if you need it, so you can stay up
to date and get all the info you need, without the information
4. Shopping & Auction Sites
It's no secret, photographers are
gadget-junkies! We're always searching for that next piece of
must-have camera equipment that we simply cannot function properly
without. The fact we've already functioned quite alright for years
without it doesn't matter... once we know it's out there we have to
have it. Sound familiar?
The flip side is, quite often we've got
just as much gear we should really get rid of... and again, if the
internet was made for us then I'm sure the creators of eBay are
either photographers themselves, or they have a few in the family. So bookmark it and use it. If you have a cupboard
of old gear that's not been used in years get it out and post it,
while it still has some value!
5. Online Photographer Community
Freelance photography is often a solo
career so the ability to interact with your peers online should not
be taken lightly. We all see hundreds of images on any given day, but
to be able to look at new images and talk about them with other
photographers is priceless. Pre-Internet, it was something that
only happened at Camera Clubs or waiting around at the Pro-Lab ...
but the online forums and portal sites now give working photographers
to ability to interact with their peers, share ideas and information
and really grow as artists. And if you're not making good use of
them, you're quite possibly stagnating!
Well that's my top 5 must-bookmark
website types. The internet offers us the opportunity to 'round-out'
our photography businesses in ways we never could before, so make
sure you are getting maximum value from the time you spend online...
and remember all work and no play, makes for a boring photographer!